Which new route reigned victorious in Facebook face off?
If you’re a friend of ours on Facebook, you may have been one of the thousands of people who entered a competition pitting our exciting new routes against each other in a public vote, to celebrate our expansion into the Mediterranean this summer. Voters were automatically entered into a prize draw to win free flights to the destination that won the vote. As part of the competition we also announced a £10 discount off flights to the destinations that reigned victorious.
It was exciting to see over 2,500 new Monarch Airlines Facebook fans voting help flights to Venice topple flights to Milan in a landslide victory of 2,325 votes to 560. A very worthy winner of course, Venice is one of the most beautiful cities in the world. Filled with enchanting architecture and breathtaking sights, the city is steeped in history. The unique network of picturesque canals and the extensive range of museums and art galleries including the Guggenheim and the Gallerie dell’Accademia keep lovers of the arts returning year after year.
Our ‘Italian Job’ competition also asked Facebook fans to vote between flights to Rome and flights to Verona. Rome emerged the clear winner, with a staggering 79% of users voting for Italy’s capital city. Outside of Italy, Barcelona flights beat flights to Dubrovnik, attracting over two-thirds of the total vote. European destinations also beat out competition from further afield; with Sharm El Sheikh losing out to the Canary Islands favourite Tenerife.
The competition ignited the imagination of our online community, resulting in a 66% increase in Facebook likes and 3,614 new fans in total. Welcome to all and thank you to everyone who voted and joined us on Facebook! We’re looking forward to offering you lots of special deals, hearing your feedback about our services and tempting you with more competitions.
It may surprise you that there are no fewer than 14 new routes from our four UK bases of London Gatwick, London Luton, Birmingham and Manchester – flights which went on sale in November last year. The focus on scheduled services and top new European city and sun destinations will see more cheap flights available to Italy, Croatia and Greece. In addition to the new destinations we are adding two new Airbus 320 aircraft to our fleet.
Commenting on the strategy our Managing Director Kevin George said: “Adding Italy to our network will further reinforce our position as the leading leisure-focused airline serving the Mediterranean and the Canaries. The addition of two new aircraft to the fleet is great news, and marks the start of our fleet expansion plans, which will see the fleet grow from 30 to around 40 aircraft in the medium term.”
Would you like to be part of the fun on Facebook? Join the action at www.facebook.com/Monarch .