Nice people are more likely to be happier, healthier and earn more than others, according to the first ever study into the ‘Power of Nice’.

Commissioned by Monarch and led by Jonathan Freeman, Professor of Psychology at Goldsmith’s University’s i2 Media Research Lab, the study saw 100 participants complete a series of psychological research measures before taking part in two lab-based behavioural demonstrations.

The full results can be found here.













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