Northampton Saints rugby team members with Monarch cabin crew

We are delighted to announce an initial one-season partnership with Northampton Saints Rugby Club as we join the club’s group of Elite Sponsors and support them in their quest for glory this season.

This morning the team boarded a special chartered Monarch flight to Shannon, where they’ll be playing Munster in the Heineken Cup – here’s part of the team, pictured above.

Over the past 130 years Northampton Saints has established itself as one of the biggest rugby clubs in the world, with its distinctive black, green and gold colours worn proudly by members of the Saints Nation wherever they go. The club combines setting world-class standards on and off the pitch with a strong recognition of its roots in the community of Northampton, and relationships with supporters, players and sponsors alike last a lifetime.

We have signed an initial one-season deal which will enable us to support the Saints throughout the 2011/12 season. Our logo now appears on the right breast of the Saints’ home, away and Cup shirts.

Two of our main UK bases are Birmingham Airport and Luton Airport, so as well as flying the team to key European matches, we’ll be welcoming Saints fans on board our flights. Commenting on the announcement, our managing director Kevin George said: “With so many of our staff and customers avid Saints fans already, the partnership with the club makes perfect sense for us and we are delighted to be publicly supporting the team this season.”

Also commenting on the announcement earlier this week, Saints chief executive Allan Robson said the team were delighted that we have committed to the club by becoming an Elite Sponsor. “In what is a challenging economic climate, Monarch has recognised the value of partnering with a club like the Saints, that has ambition, profile and a dedicated supporter base across the east of England and beyond.”

In recent years, the Saints have won the European Challenge Cup in 2009, the LV Cup in 2010 and reached the Heineken Cup final in 2011. Earlier this year, eight members of the playing squd represented four countries at the Rugby World Cup, with one of them, winger Chris Ashton, ending up as the tournament’s top try scorer.

Catrionna is the social media & content manager for Monarch Airlines and an editor of the Monarch blog. A keen traveller, she loves exploring destinations on the Monarch scheduled network and especially loves Spain and Italy.


  1. hello,

    I am the HR director of Ensafe Consultants. We have had a box at Saints for many years as we are Saints fans and a minor sponsor. i personally know a couple of monarch people and they also are fans . however, i have never heard such chatter about a sponsor before. The fly past was so well received, great display. Would like to make a connection in the future as i feel minded to direct staff to use Monarch services.

    I will contact you via commercial channels but , you know what, great job

    Kind regards

    Karen Harvey

Leave a Reply