• Free seat upgrades for customers sporting the best Mo’s
• Additional 3kg facial hair allowance during November*

(Luton, UK – 30, November 2015) – Monarch, the leading scheduled leisure airline has announced that for the month of November 2015 it will be known as ’Mo-narch’ in support of Movember; the global campaign which creates positive change for men’s health through raising awareness and educating during their November take-over.

For the first time in the company’s history, the iconic ‘spotty M’ will be replaced with a tache version and three of the aircraft in the airline’s fleet will be sporting upper lip-holstery for the month. During November the airline will also allow Mo-bros an additional 3kg of facial hair at no additional charge*, while cabin crew will be giving complimentary upgrades to Mo-leg-room-seats to customers sporting the most tache-tastic Mo’s. Across the group Mo-narch staff will be participating in Movember activity by growing or displaying their own Mo’s and a calendar of competitions and social media activity will keep customers up-to-date on the company’s fund raising efforts.

Pauline Prow, Chief People Officer said: “Movember is a campaign that engages our staff and the public. It’s a lot of fun and although we have to see a variety of facial hair displays throughout the month – it’s worth it to support such a great cause.”

Andrew Swaffield, Chief Executive Officer said: “I’m really pleased to be supporting Movember – it’s an excellent campaign that has personal meaning to my family. As well as being for a great cause it also gives us the opportunity to have some fun both internally and with our customers. It demonstrates how passionate and engaged employees are with the group’s corporate social responsibility.

He added: “I’ve got my tache comb at the ready to keep my own Mo looking tip top and am looking forward to seeing all the new facial hair around the building!”

To donate to the Mo-narch network on the Movember page click here: Mo-narch team page




*Additional 3kgs of facial hair at no extra charge must be established on one face and weigh no more than 3kgs. Weight cannot be spread across groups of Mo-bro’s or Mo-sista’s and cannot be applied to checked bags or hand luggage allowance.

The press office team are here to answer any media queries, write and distribute consumer and corporate news and content. Check the Media Centre for the latest news about flights and holidays from Monarch.


Leave a Reply