Water is the basic foundation for everything. The foundation of life, of families, of communities. Could you imagine not having instant access to it? Or any access at all? So much progress has been made in providing clean safe water for communities, but the need is still ever growing, and Just a Drop is working hard to support these communities.

One statistic that is especially strong for Just a Drop’s campaign, Mums Army, is that women and children in developing countries spend 125 million hours each day collecting water.

Women in Zambia collecting water

This is time spent not working, not caring for family members, or children not attending school. It is women and children who bear the primary responsibility for water collection and so the greatest effect lands on them.

Women have always been at the heart of Just a Drop and Mums Army campaign was launched on Mother’s Day 2015, calling on mums and women throughout the UK to support mums in developing countries who do not have access to clean water and sanitation. This was the first campaign of its kind.

Mums Army has received such overwhelming support since the launch – it was originally only a year-long campaign, but Just a Drop are continuing it on. So many different fundraising events have taken place in support of Mums Army – from jerry can walks, to Pilates classes, to sponsored challenges.

Just a Drop has been partnered with The Monarch Foundation since September 2014 and recently an on board collection was held on all aircraft in support of Mums Army which raised almost £5,000!

Mums Army fundraising images

Commenting on Mums Army, Just a Drop’s Founder and Chair Fiona Jeffery said: “A mum is the most formidable of forces and an army is also a formidable force, mobilised at times when things are most serious and in need of the most committed support. We are asking mums across the UK to help us create an army of mums to ensure that other mums around the world can give their children clean, safe water for the first time, something that we in the UK take for granted.”

Mums Army project

Mums Army helped support a community projects in Kayabwe Village in Uganda, which was completed this year, including two shallow wells, a school water harvesting tank, five individual water jars, as well as latrines to support sanitation training in the community. Women and children living without a toilet spend 226 million hours each day finding a place to go. This project supported the community to have access to safe water and sanitation.

Jerry can queue at a water pump in Kenya

Naomi is the Social Media and Content Executive at Monarch and is a regular contributor to the Monarch blog. She is a big lover of Northern European countries and is very excited for the launch of one of Monarch's newest routes, Stockholm!


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