Chemmy Alcott - Monarch ski ambassador

We are very proud to announce that number one British woman skier, Chemmy Alcott, is the the brand ambassador for Monarchs new ski routes which launch this winter. Chemmy will support and promote our eleven new ski routes for winter 2012/13.

The new routes provide easy access to some of Europe’s best winter ski resorts via Grenoble airport in France; Friedrichshafen and Munich airports in Germany and Innsbruck in Austria.

Chemmy is making her return to the slopes following an accident in Canada whilst practicing for the World Cup event in 2010. She is currently training for the forthcoming World Championships in Schladming.

Our Managing Director Kevin George has said he was proud for Monarch to be associated with Chemmy and hoped she would prove to be an inspiration to skiers of all levels.

“As Britain’s leading skier, we are proud to have Chemmy Alcott associated with Monarch as we launch our new scheduled ski routes for this winter. Chemmy will inspire both experienced and novice skiers to take to the slopes,” he said.

Chemmy is also excited to be brand ambassador for the airline.

“Having fought so hard to come back to the sport I love, I will be forever thankful to Monarch for their support and backing to help me achieve my dream of British Winter glory for the Winter Olympics in Sochi 2014,” she said.

The relationship between Chemmy Alcott and Monarch will see her wearing our brand in all her competition and practice sessions. We hope Chemmy will become a familiar face to our customers, and readers of this blog, through a programme of promotional activities this winter.


  1. So pleased to see Monarch backing Chemmy Alcott and helping her to get back to the top of ski racing!
    I’m sure she will be a great ambassador for you and hope her charisma and high-visibilty will give you a good return on your investment, too.
    Well done Monarch.
    You’ve just gone up in my estimation.

  2. In Spain skiing is great at the fantastic resort of Sierra Nevada in Granada (ski season typically runs from 1st November to End of April)
    You can combine your ski trip with a visit to the beautiful Alhambra palace too. Fly into Malaga and it´s just a bus ride away.

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